With the third bing content update, Elite: Dangerous is introducing Powerplay.
In Powerplay, you can participate in an ongoing battle for interstellar conquest, you'll be able to ally yourself with any one of a number of galactic Powers, earning valuable perks, reputation bonuses and credits for your allegiance.
As a trusted ally of your chosen Power, you will be able to guide their strategy, take on special objectives to advance your shared cause, and dominate human space. Your choices and actions will have a direct and visible impact on the balance of galactic power.
And of course, Powerplay is a FREE content update for all Elite: Dangerous players. You can read further details over at Elite: Dangerous